Hi! I'm Erin Tannehill.

Hi Reader, As I look out my window at my flock of chickens, I think about how simple their lives are. They just eat, lay eggs, and enjoy each other's company. There is a pecking order, and my 7-year-old hen, Mrs. Red, is in charge. She keeps everyone in check and reports to me when things are sufficient for them. If you didn't know, chickens make twelve different noises, and it is always clear when they want a treat. 🐔] Going back to the simplicity of their lives... It always serves as a...

Hi Reader, So, how did it feel to send out your newsletter last week? What results did you see from it? What are your plans for this week's newsletter? Okay, I'll stop it with the 20-?s, but I really am curious to know how it went for you! Last week was great for me because I knew you would hold me accountable for getting my bookkeeping done. I appreciate your assumed help! ;) It took me longer than I initially thought, but I finished everything earlier this week. The most important thing is...

Hi Reader, It’s that time of the year when I prepare the books for my CPA to review so she can advise how to make the most of Q4. But the truth is I’m procrastinating. Why? Because there are other things I am focusing on that are more fun than bookkeeping currently. Such as creating an email marketing strategy for a sustainable living blog and meeting with potential new clients. I use Quickbooks software and love it, but I am just apprehensive about getting started. I know it won’t take long,...

Hi Reader, One mistake I wish every business owner would make regarding email marketing is ignoring the numbers. I get it. Numbers aren't fun. They take time to process. Who even knows what they mean anyway? But the truth is that to have an effective email marketing strategy, you have to look at the numbers to know how well you're doing. The great news is you only need to track a few key metrics. Open rate - How many people are opening your email? Click-through rate - How many people are...

Hi Reader, Today, I want to give you my permission to create an email marketing strategy that works for you. Too often, I see entrepreneurs taking zero action with their email marketing strategy because they think they have to start with an advanced system that includes products, product upsells, abandon cart sequences, and tracking UTMs. The truth is that you don't need any of that to have a successful strategy. Don't get me wrong. Those things are nice to have in place, but that's not where...

Hi Reader, Typically, I only set one goal at a time, but a few months ago, I started an experiment using the strategy from The Slight Edge to see what working in different areas of my life at the same time would be like. I set goals for the following categories, as recommended: Health Happiness Relationships Personal Development Finances Career Impact I've learned that I'm great with my Personal Development, Finances, and Impact goals. The goals I set within these categories energize me. I've...

Hi Reader! One mistake I see entrepreneurs make is not prioritizing their email marketing strategy. They take the time to think about what to send, maybe plan it out for a few weeks, but executing it is another beast. Instead, they prioritize things, like posting on social media or Facebook Group engagement threads, that don't provide the same returns email marketing can. Read this post to learn about email marketing ROI.​ It's hard to sit back and watch entrepreneurs make this mistake, which...

Hi Reader, I hope your week is going well, as planned, and enjoyable. My week hasn't gone as planned. In fact, two hours after I planned this week, everything changed, and my plan was thrown out the window. Some good things happened with these changes, but I'm a Type A and sometimes have a hard time adjusting to changes. Yesterday was the first day I could focus on my business since last week, and it got me thinking about what I could do to have a successful week. It's time for Plan...